Social media
Like many creative millennials, a lot of my career has included social media content writing and management. In college, I was on the social media team at Superfly, a marketing and production company responsible for events like Bonnaroo and Outside Lands. I wrote, filmed, and edited content for use on the official Bonnaroo social media channels while working the event with the team.
At Sawyer, I am responsible for our B2B LinkedIn posts (1x per week) and our consumer-facing Instagram Stories, Reels, and in-feed posts (3x per week). I also wrote and edited the social media content for Pathrise. I created all of their social media content, including the creative for Instagram. I really enjoy distilling content into small, bite-sized pieces.
Tools:
Facebook, Twitter, LinkedIn, Instagram
HootSuite
TweetDeck
Later
Canva
Examples:
Camping for kids Instagram post - Sawyer
Pride Month LinkedIn post - Sawyer
Summer camp curriculum LinkedIn post - Sawyer
How to answer, “What is your greatest strength?” Instagram post - Pathrise
Types of data jobs Instagram post - Pathrise
Design interview questions from tech companies Instagram post - Pathrise
Black History Month LinkedIn post - Pathrise
End of 2020 tweet - Pathrise
Article description + link tweet - Pathrise
Captured at (Sunday recap video) - Bonnaroo
Thank you image - Bonnaroo