Email copy

At Sawyer, I write and build 1-2 consumer emails per day on Mailchimp. The goal of these emails is to drive orders and increase brand awareness. These emails are typically roundups of upcoming classes and camps, information about educators on the Sawyer network, or brand-building content pieces. The voice and tone is delightful but not unprofessional. Open rates are generally between 45-70% and CTR generally between .5-5%

Here are some of the many emails:

• Playlist-style music roundup

• Camp newsletter

• End of year teacher gift + printable

• Memorial Day camps roundup

• Summer camp roundup (local audience)

• Spring cleaning (developmental brand building)

I also have experience writing a variety of other types of emails such as:

• Newsletters

• Drip email campaigns

• Announcement and launch emails

• Deferred and MIA customer outreach

• and everything in between!

Tools:

• Mailchimp

• Pardot