Pathrise blog & content

I was hired at Pathrise to create our blog from scratch. In the first 2.5 years (Feb 2019 to July 2021), we posted 500+ articles averaging 25k pageviews per week. All of the articles are based on SEO keywords and best practices. I wrote the majority of our educational content for our blog and elsewhere. In addition, I managed an associate writer who focused on review articles and some additional pieces. I created content roadmaps for myself & my associate and copyedited every article before publishing them on our WordPress site. Generally, I wrote and edited 1-5 articles per day.

Tools:

  • WordPress

  • OptinMonster

  • SEMRush

  • Yoast

Some of the many articles on the blog:

I have also ghost-written thought leadership articles for Forbes, Inc, and other platforms:

Beyond writing and posting daily blog posts, I also created large-scale content projects. I was responsible for ideation, writing, production, and launch of these projects. The goal was to rank for targeted keywords, gain conversions, increase brand recognition, and help more people learn inside information and knowledge about their job search.

I also led our Product Hunt launches for these pieces. I planned our strategy and write the copy for the posts, emails, and social media announcements. 2/3 of our projects were top 10 for the day and one of them ended at the #2 spot.

Tools:

  • InstaPage

  • Unbounce

  • SEMRush

  • Product Hunt

Content projects:

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