Sawyer blog & content

At Sawyer, I write weekly blog posts for our B2B and B2C audiences. On the B2B side, Sawyer’s goal is to attract children’s activity providers (camps, schools, non-profits, small businesses, etc) to use their tools and platform. B2B blog posts focus on topics like marketing, building a business, teaching children, and staying organized. On the B2C side, Sawyer markets directly to parents. B2C blog content relates to childhood growth & development, activities, school, and more.

Both B2B and B2C blog posts require extensive research and are backed by SEO best practices.

Tools:

• SEMRush

• Webflow

Some of the many articles I have written for the consumer blog:

• How to describe your child to a teacher (Ranked #1)

• Gardening with kids

• Kids crafts for Mother’s Day

• Getting ready for summer camp

• How to get kids to eat veggies

Some of the many articles I have written for the business blog:

• Summer camp lesson plans (Ranked #1)

• Instagram Story ideas for businesses

• Flexible payment options

• How to deal with bullying as a teacher

• Teaching art to children

In addition to blog posts, emails, and social media, I also create large-scale content projects at Sawyer. I work with our Director of Demand Generation to brainstorm the topic and then I am responsible for writing the content. Typically, this takes the form of an e-book, one-pager, direct mail campaign, or a trend report. The goal for these projects is to increase our sales funnel and create useful content that our audience needs.

Content projects:

• 2023 Children’s Activity Industry Trend Report

• The Ultimate Guide to Starting & Running a Kids Camp

• Peak registration one-pager

Ask me for more stats!